Can I post about my cat?

....And other important branding questions freelancers ask me.

“Can I post about my cat?” 

You'd be surprised how often I hear this question. Or something like it. What's behind it are concerns like:

• Do I have to be restrictive about my brand? 

• Do I always have to stick to the rules? 

• What's the line between personable versus too personal? 

I get it. Heck, I’ve definitely gone on some major puppy posting streaks myself …