Let's fix your pitching pain points.
You're going to love this workshop.
During yesterday’s co-working session, I worked diligently on a pitch about Victoria, BC’s floral attractions. I was so keen to showcase a different side of the city, and I was proud to find a clever way to tie it into current events. Nearby Vancouver was going to be awfully busy in June thanks to the World Cup. Would some of those travellers enjoy the quiet counterpoint of rural flower farm tours?
(Gee, even as I’m writing this to you, I’m getting bored. But let’s put that aside for a moment, shall we?)
I thought I was making great progress until I realized that my hook (the World Cup) and my lede (there’s a gorgeous sunflower festival just waiting to be discovered) were utterly incompatible because the sunflowers don’t bloom until September, a solid three months after the tournament.
Back to the drawing board, I guess.
Some pitches are like that. You’re puttering away, you think you’ve got a sure thing, and suddenly it all deflates like a sad balloon. In my case, I just had some unfortunate timing to wrestle with, but other times the problem isn’t so obvious. Sometimes you feel stuck and you don’t know why. You’re putting in the time, you’re drawing on your creativity, you’re doing everything “right” but the editors say no. What gives?
That’s why I’m partnering with my colleague, fellow writer, and superstar editor Amanda Lee on April 14th to offer a fantastic workshop: Pitch Like A Pro.
Together, Amanda and I have decades of experience in blogging, writing, editing, coaching, and working in PR. We know what it takes to craft a compelling story (well, most of the time… I swear, I’ll figure out my flower story one way or another). We also know what it takes to cut through the noise in an editor’s inbox and pitch effectively and efficiently. That’s why our workshop is going to take you through the process of writing a winning pitch, from identifying the kinds of stories editors are saying yes to in today’s competitive media landscape to breaking down all the rules of what makes for a solid pitch. Oh, we’re also going to tell you when you should break those rules, too!
Whether you are an experienced freelancer who wants to brush up on your pitching skills or are starting out in your freelancing career, this workshop will help.
I hope you’ll join Amanda and me on the evening of April 14 for this timely workshop. We can’t wait to share how to generate better ideas, write sharper pitches, and land more assignments. Early bird pricing is in effect until the end of March.